Prom Dresses Ascot

Getting to us from Ascot

About thirty-two miles, about fifty minutes by car. The usual route is the A329, the A30, the M25 and the A41, then the A414 into Hemel Hempstead.

Schools we work with in Ascot

The secondary schools in Ascot whose girls we would like to hear from:

• Charters School
• Heathfield School
• LVS Ascot
• St Mary's School Ascot
• The Marist School

One style, one girl, one school. We sell each style to only one girl at each school. The moment a style is registered to her school it is closed to everyone else there — so the earlier she comes, the more she has to choose from.

Every year we look for Prom Ambassadors — girls in Year 11 and Year 13 who love the whole business of getting ready and want to be part of ours. Applications for 2027 are open now, and we would be delighted to hear from girls in Ascot. Apply to be a Prom Ambassador.

Doing it in one visit

Plenty of girls do the whole thing in a single visit. They arrive knowing roughly what they are looking for, try on a handful and choose on the day. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.

The 2027 collection

Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — styles you will not find in the high-street chains, and never sold twice into the same school.

What Ascot families ask us

How early should we book?

As early as you can. Each style is sold to only one girl at each school, so the popular ones start closing early in the season.

Can we do everything in one trip?

Often, yes. Many girls choose on the day, and where it suits we can look at sending the dress on by secure courier — ask your stylist at the fitting. Alterations would then be arranged locally.

How does the deposit work?

A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.

Is it worth coming from Ascot?

If she wants a style no other girl at her school can buy from us, yes. We sell each style to only one girl at each school, a promise very few shops make.

Further reading

• When should we start looking? Earlier than most families expect. The mum’s guide sets out the season month by month. When to Buy a Prom Dress: A Mum’s Guide
• What are girls actually choosing? We looked at what came off the rails across the season rather than what we expected to sell. Thousands of Girls Walked Into Our Shop This Year. Here’s What They Actually Chose
• What happens at the fitting? The fitting guide walks through the appointment from arrival to decision. Your Prom Fitting: What to Expect on the Day

Neighbouring towns

We also welcome girls from Bracknell, Camberley, Maidenhead and Slough.

Book your fitting

Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.

Book a free fitting appointment, about thirty-two miles from Ascot, and lock in your dress before anyone else at your school can choose it.