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177 products

Getting to us from Southend-on-Sea

About sixty miles, about an hour and a half by car. The usual route is the A127, the M25 and the A1081, then the A414 into Hemel Hempstead.

Schools we work with in Southend-on-Sea

If she is at one of these schools in Southend-on-Sea, we would be delighted to see her:

  • Belfairs Academy
  • Cecil Jones Academy
  • Chase High School
  • Shoeburyness High School
  • Southchurch High School
  • Southend High School for Girls
  • St Bernard's High School
  • The Eastwood Academy
  • Thorpe Hall School
  • Westcliff High School for Girls

One style per school, and it is hers. We sell each style to only one girl at each school. Once it is registered to her school, no other girl there can buy it from us, which is why coming early makes such a difference.

Every year we look for Prom Ambassadors — girls in Year 11 and Year 13 who love the whole business of getting ready and want to be part of ours. Applications for 2027 are open now, and we would be delighted to hear from girls in Southend-on-Sea. Apply to be a Prom Ambassador.

Doing it in one visit

Plenty of girls do the whole thing in a single visit. They arrive knowing roughly what they are looking for, try on a handful and choose on the day. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.

The 2027 collection

Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — dresses you will not see on the high street, and never sold twice into the same school.

Questions from families in Southend-on-Sea

How long is the drive?

About sixty miles, about an hour and a half by car. The usual route is the A127, the M25 and the A1081, then the A414 into Hemel Hempstead.

Do we need an appointment?

Yes. Appointments are free and last an hour, one-to-one with a stylist, so she has the stylist’s full attention for the whole visit.

Can we do everything in one trip?

Often, yes. Many girls choose on the day, and where it suits we can look at sending the dress on by secure courier — ask your stylist at the fitting. Alterations would then be arranged locally.

How early should we book?

As early as you can. Each style is sold to only one girl at each school, so the popular ones start closing early in the season.

Further reading

Nearby

We also welcome girls from Basildon, Gillingham, Chatham and Rochester.

Book your fitting

Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.

Book a free fitting appointment, about sixty miles from Southend-on-Sea, and lock in your dress before anyone else at your school can choose it.