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177 products

Getting to us from Shefford

About thirty miles, about fifty minutes by car. The usual route is the A507, the A6 and the M1, then the A414 into Hemel Hempstead.

Schools we work with in Shefford

The secondary school in Shefford whose girls we would like to hear from:

  • Samuel Whitbread Academy

One style, one girl, one school. We sell each style to only one girl at each school. The moment a style is registered to her school it is closed to everyone else there — so the earlier she comes, the more she has to choose from.

We are also looking for Prom Ambassadors for 2027: Year 11 and Year 13 girls who love getting ready as much as the night itself. Girls from Shefford are very welcome to apply. Apply to be a Prom Ambassador.

Doing it in one visit

Many girls choose on the day. They come with a rough idea of what they like, try a handful of styles and leave with the dress registered to their school. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.

The 2027 collection

Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — styles you will not find in the high-street chains, and never sold twice into the same school.

Questions from families in Shefford

Do we need an appointment?

Yes. Appointments are free and last an hour, one-to-one with a stylist, so she has the stylist’s full attention for the whole visit.

How early should we book?

As early as you can. Each style is sold to only one girl at each school, so the popular ones start closing early in the season.

What if she needs the dress altering?

Alterations are booked as a separate short appointment. If the dress is sent to you by courier instead, alterations are arranged locally.

Can we do everything in one trip?

Often, yes. Many girls choose on the day, and where it suits we can look at sending the dress on by secure courier — ask your stylist at the fitting. Alterations would then be arranged locally.

Further reading

Neighbouring towns

We also welcome girls from Biggleswade, Hitchin, Baldock and Bedford.

Book your fitting

Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.

Book a free fitting appointment, about thirty miles from Shefford, and lock in your dress before anyone else at your school can choose it.