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177 products

Getting to us from Rugby

About sixty-four miles, about an hour and a half by car. The usual route is the A428 and the M1, then the A414 into Hemel Hempstead.

Schools we work with in Rugby

Secondary schools in Rugby we would love to welcome girls from:

  • Ashlawn School
  • Bilton School
  • Harris Church of England Academy
  • Houlton School
  • Princethorpe College
  • Rugby Free Secondary School
  • Rugby High School
  • Rugby School
  • The Avon Valley School and Performing Arts College

One style per school, and it is hers. We sell each style to only one girl at each school. Once it is registered to her school, no other girl there can buy it from us, which is why coming early makes such a difference.

We are also looking for Prom Ambassadors for 2027: Year 11 and Year 13 girls who love getting ready as much as the night itself. Girls from Rugby are very welcome to apply. Apply to be a Prom Ambassador.

Doing it in one visit

Plenty of girls do the whole thing in a single visit. They arrive knowing roughly what they are looking for, try on a handful and choose on the day. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.

The 2027 collection

Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — styles you will not find on the high street, and never sold twice into the same school.

What Rugby families ask us

What if she needs the dress altering?

Alterations are booked as a separate short appointment. If the dress is sent to you by courier instead, alterations are arranged locally.

How early should we book?

As early as you can. Each style is sold to only one girl at each school, so the popular ones start closing early in the season.

How does the deposit work?

A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.

How long is the drive?

About sixty-four miles, about an hour and a half by car. The usual route is the A428 and the M1, then the A414 into Hemel Hempstead.

Further reading

Other towns we welcome girls from

We also welcome girls from Coventry, Northampton, Kettering and Wellingborough.

Book your fitting

Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.

Book a free fitting appointment, about sixty-four miles from Rugby, and lock in your dress before anyone else at your school can choose it.