"Your dress. Nobody else's at your school!"
Getting to us from Royston
About thirty-eight miles, just under an hour by car. The usual route is the A505 and the A1(M), then the A414 into Hemel Hempstead.
Schools we work with in Royston
If she is at one of these schools in Royston, we would be delighted to see her:
- Bassingbourn Village College
- King James Academy Royston
- Melbourn Village College
One style per school, and it is hers. We sell each style to only one girl at each school. Once it is registered to her school, no other girl there can buy it from us, which is why coming early makes such a difference.
We are also looking for Prom Ambassadors for 2027: Year 11 and Year 13 girls who love getting ready as much as the night itself. Girls from Royston are very welcome to apply. Apply to be a Prom Ambassador.
Doing it in one visit
Plenty of girls do the whole thing in a single visit. They arrive knowing roughly what they are looking for, try on a handful and choose on the day. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.
The 2027 collection
Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — styles you will not find on the high street, and never sold twice into the same school.
Questions we are asked by Royston families
How early should we book?
As early as you can. Each style is sold to only one girl at each school, so the popular ones start closing early in the season.
How does the deposit work?
A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.
Can we do everything in one trip?
Often, yes. Many girls choose on the day, and where it suits we can look at sending the dress on by secure courier — ask your stylist at the fitting. Alterations would then be arranged locally.
Do we need an appointment?
Yes. Appointments are free and last an hour, one-to-one with a stylist, so she has the stylist’s full attention for the whole visit.
Further reading
- She loved the first dress she tried. Is that normal? It is, and it is often not the one she leaves with. The Psychology of Prom Dress Shopping
- Why only one dress per school? The thinking behind our promise, and what it means for your daughter. Why We Only Sell One Dress Per School
- Does timing really matter? Why the families who start early have the easiest time of it. Stress-Free Prom Shopping: Why Timing Matters
Nearby
We also welcome girls from Baldock, Biggleswade, Cambridge and Stevenage.
Book your fitting
Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.