"Your dress. Nobody else's at your school!"
Getting to us from Kensington and Chelsea
About twenty-six miles, just under an hour by car. The usual route is the A5 and the M1, then the A414 into Hemel Hempstead.
Schools we work with in Kensington and Chelsea
If she is at one of these schools in the borough of Kensington and Chelsea, we would be delighted to see her:
- All Saints Catholic College
- Arden House
- Ashbourne College
- Chelsea Academy
- Collingham
- Holland Park School
- Instituto Espanol Canada Blanch
- Kensington Aldridge Academy
- Knightsbridge School
- Lycee Francais Charles de Gaulle
- More House School
- Queen's Gate School
- St. Thomas More Language College
One style per school, and it is hers. We sell each style to only one girl at each school. Once it is registered to her school, no other girl there can buy it from us, which is why coming early makes such a difference.
We are also looking for Prom Ambassadors for 2027: Year 11 and Year 13 girls who love getting ready as much as the night itself. Girls from Kensington and Chelsea are very welcome to apply. Apply to be a Prom Ambassador.
Doing it in one visit
Many girls choose on the day. They come with a rough idea of what they like, try a handful of styles and leave with the dress registered to their school. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.
The 2027 collection
Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — styles you will not find in the high-street chains, and never sold twice into the same school.
What Kensington and Chelsea families ask us
How early should we book?
As early as you can. Each style is sold to only one girl at each school, so the popular ones start closing early in the season.
Is it worth coming from Kensington and Chelsea?
If she wants a style no other girl at her school can buy from us, yes. We sell each style to only one girl at each school, a promise very few shops make.
What if she needs the dress altering?
Alterations are booked as a separate short appointment. If the dress is sent to you by courier instead, alterations are arranged locally.
How long is the drive?
About twenty-six miles, just under an hour by car. The usual route is the A5 and the M1, then the A414 into Hemel Hempstead.
Further reading
- She loved the first dress she tried. Is that normal? It is, and it is often not the one she leaves with. The Psychology of Prom Dress Shopping
- What are girls actually choosing? We looked at what came off the rails across the season rather than what we expected to sell. Thousands of Girls Walked Into Our Shop This Year. Here’s What They Actually Chose
- Which style suits her shape? Our style guide goes through the main silhouettes. Prom Dress Guide: How to Choose the Perfect Style for Your Body Shape
Neighbouring towns
We also welcome girls from Hammersmith and Fulham, Westminster, Wandsworth and Camden.
Book your fitting
Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.