"Your dress. Nobody else's at your school!"
Getting to us from Ilford and Redbridge
About thirty-nine miles, just under an hour by car. The usual route is the M11, the M25 and the A1081, then the A414 into Hemel Hempstead. We welcome girls from across the borough, including Woodford Green.
Schools we work with in Ilford and Redbridge
The secondary schools in the borough of Redbridge whose girls we would like to hear from:
- Apex Secondary School for Girls
- Ark Isaac Newton Academy
- Atam Academy
- Bancroft's School
- Beal High School
- Caterham High School
- Chadwell Heath Academy
- Forest Academy
- King Solomon High School
- Loxford School
- Mayfield School
- Oaks Park High School
- Read Academy Education
- Seven Kings School
- The Palmer Catholic Academy
- The Ursuline Academy Ilford
- Trinity Catholic High School
- Valentines High School
- Wanstead High School
- Woodbridge High School
- Woodford County High School
One style, one girl, one school. We sell each style to only one girl at each school. The moment a style is registered to her school it is closed to everyone else there — so the earlier she comes, the more she has to choose from.
Every year we look for Prom Ambassadors — girls in Year 11 and Year 13 who love the whole business of getting ready and want to be part of ours. Applications for 2027 are open now, and we would be delighted to hear from girls in Ilford and Redbridge. Apply to be a Prom Ambassador.
Doing it in one visit
Many girls choose on the day. They come with a rough idea of what they like, try a handful of styles and leave with the dress registered to their school. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.
The 2027 collection
Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — styles you will not find in the high-street chains, and never sold twice into the same school.
What Ilford and Redbridge families ask us
Can we do everything in one trip?
Often, yes. Many girls choose on the day, and where it suits we can look at sending the dress on by secure courier — ask your stylist at the fitting. Alterations would then be arranged locally.
Do we need an appointment?
Yes. Appointments are free and last an hour, one-to-one with a stylist, so she has the stylist’s full attention for the whole visit.
What if she needs the dress altering?
Alterations are booked as a separate short appointment. If the dress is sent to you by courier instead, alterations are arranged locally.
How early should we book?
As early as you can. Each style is sold to only one girl at each school, so the popular ones start closing early in the season.
Further reading
- She loved the first dress she tried. Is that normal? It is, and it is often not the one she leaves with. The Psychology of Prom Dress Shopping
- What are girls actually choosing? We looked at what came off the rails across the season rather than what we expected to sell. Thousands of Girls Walked Into Our Shop This Year. Here’s What They Actually Chose
- What exactly is the Prom Promise? What we commit to, and why it matters. What Is Our Prom Promise and Why It Matters
Also close to Ilford and Redbridge
We also welcome girls from Barking, Newham, Waltham Forest and Dagenham.
Book your fitting
Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.