"Your dress. Nobody else's at your school!"
Getting to us from Hatfield
A little over thirteen miles, about twenty-five minutes by car. The usual route is the A414 into Hemel Hempstead.
Schools we work with in Hatfield
Secondary schools in Hatfield we would love to welcome girls from:
- Bishop's Hatfield Girls' School
- Chancellor's School
- Onslow St Audrey's School
- Queenswood School
One style, one girl, one school. We sell each style to only one girl at each school. The moment a style is registered to her school it is closed to everyone else there — so the earlier she comes, the more she has to choose from.
Every year we look for Prom Ambassadors — girls in Year 11 and Year 13 who love the whole business of getting ready and want to be part of ours. Applications for 2027 are open now, and we would be delighted to hear from girls in Hatfield. Apply to be a Prom Ambassador.
Doing it in one visit
Many girls choose on the day. They come with a rough idea of what they like, try a handful of styles and leave with the dress registered to their school. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.
The 2027 collection
Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — dresses you will not see on the high street, and never sold twice into the same school.
Questions we are asked by Hatfield families
How does the deposit work?
A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.
Can we come straight from school on a weekday?
Yes. Weekday appointments run into the evening on the days we are open, so an after-school fitting is easy to arrange.
Do we need an appointment?
Yes. Appointments are free and last an hour, one-to-one with a stylist, so she has the stylist’s full attention for the whole visit.
How early should we book?
As early as you can. Each style is sold to only one girl at each school, so the popular ones start closing early in the season.
Further reading
- What are girls actually choosing? We looked at what came off the rails across the season rather than what we expected to sell. Thousands of Girls Walked Into Our Shop This Year. Here’s What They Actually Chose
- What happens at the fitting? The fitting guide walks through the appointment from arrival to decision. Your Prom Fitting: What to Expect on the Day
- Why only one dress per school? The thinking behind our promise, and what it means for your daughter. Why We Only Sell One Dress Per School
Also close to Hatfield
We also welcome girls from Welwyn Garden City, Potters Bar, St Albans and Hertford.
Book your fitting
Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.