"Your dress. Nobody else's at your school!"
Getting to us from Dagenham
About thirty-nine miles, a little over an hour by car. The usual route is the A1112, the A121, the M25 and the A1081, then the A414 into Hemel Hempstead.
Schools we work with in Dagenham
Secondary schools in Dagenham we would love to welcome girls from:
- All Saints Catholic School and Technology College
- Dagenham Park CofE School
- Eastbrook School
- Goresbrook School
- Jo Richardson Community School
- Mayfield School
- Robert Clack School
- The Sydney Russell School
One style, one girl, one school. We sell each style to only one girl at each school. The moment a style is registered to her school it is closed to everyone else there — so the earlier she comes, the more she has to choose from.
We are also looking for Prom Ambassadors for 2027: Year 11 and Year 13 girls who love getting ready as much as the night itself. Girls from Dagenham are very welcome to apply. Apply to be a Prom Ambassador.
Doing it in one visit
Many girls choose on the day. They come with a rough idea of what they like, try a handful of styles and leave with the dress registered to their school. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.
The 2027 collection
Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — dresses you will not see on the high street, and never sold twice into the same school.
Questions we are asked by Dagenham families
How does the deposit work?
A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.
What if she needs the dress altering?
Alterations are booked as a separate short appointment. If the dress is sent to you by courier instead, alterations are arranged locally.
Is it worth coming from Dagenham?
If she wants a style no other girl at her school can buy from us, yes. We sell each style to only one girl at each school, a promise very few shops make.
How long is the drive?
About thirty-nine miles, a little over an hour by car. The usual route is the A1112, the A121, the M25 and the A1081, then the A414 into Hemel Hempstead.
Further reading
- What are girls actually choosing? We looked at what came off the rails across the season rather than what we expected to sell. Thousands of Girls Walked Into Our Shop This Year. Here’s What They Actually Chose
- What happens at the fitting? The fitting guide walks through the appointment from arrival to decision. Your Prom Fitting: What to Expect on the Day
- Where did prom come from? From debutante balls to the big night. The History of the Prom
Nearby
We also welcome girls from Hornchurch, Romford, Barking and Upminster.
Book your fitting
Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.