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Getting to us from Coventry

About seventy-five miles, about an hour and three-quarters by car. The usual route is the A45, the M45 and the M1, then the A414 into Hemel Hempstead.

Schools we work with in Coventry

Secondary schools in Coventry we would love to welcome girls from:

  • Bablake School
  • Barr's Hill School
  • Bishop Ullathorne Catholic School
  • Blue Coat Church of England School and Music College
  • Caludon Castle School
  • Cardinal Wiseman Catholic School
  • Coundon Court
  • Eden Girls' School, Coventry
  • Ernesford Grange Community Academy
  • Finham Park 2
  • Finham Park School
  • Foxford Community School
  • Grace Academy Coventry
  • King Henry VIII School
  • Lyng Hall School
  • Meadow Park School
  • Pattison College
  • President Kennedy School Academy
  • Seva School
  • Sidney Stringer Academy
  • St John Henry Newman Catholic School
  • Stoke Park School
  • The Westwood Academy
  • West Coventry Academy

One style per school, and it is hers. We sell each style to only one girl at each school. Once it is registered to her school, no other girl there can buy it from us, which is why coming early makes such a difference.

Every year we look for Prom Ambassadors — girls in Year 11 and Year 13 who love the whole business of getting ready and want to be part of ours. Applications for 2027 are open now, and we would be delighted to hear from girls in Coventry. Apply to be a Prom Ambassador.

Doing it in one visit

Many girls choose on the day. They come with a rough idea of what they like, try a handful of styles and leave with the dress registered to their school. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.

The 2027 collection

Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — styles you will not find on the high street, and never sold twice into the same school.

Questions we are asked by Coventry families

Is it worth coming from Coventry?

If she wants a style no other girl at her school can buy from us, yes. We sell each style to only one girl at each school, a promise very few shops make.

How long is the drive?

About seventy-five miles, about an hour and three-quarters by car. The usual route is the A45, the M45 and the M1, then the A414 into Hemel Hempstead.

What if she needs the dress altering?

Alterations are booked as a separate short appointment. If the dress is sent to you by courier instead, alterations are arranged locally.

How does the deposit work?

A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.

Further reading

Other towns we welcome girls from

We also welcome girls from Rugby, Northampton, Kettering and Wellingborough.

Book your fitting

Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.

Book a free fitting appointment, about seventy-five miles from Coventry, and lock in your dress before anyone else at your school can choose it.