"Your dress. Nobody else's at your school!"
Getting to us from Brentwood
About thirty-nine miles, about an hour by car. The usual route is the A1023, the M25 and the A1081, then the A414 into Hemel Hempstead.
Schools we work with in Brentwood
Secondary schools in Brentwood we would love to welcome girls from:
- Becket Keys Church of England Free School
- Brentwood County High School
- Brentwood School
- Brentwood Ursuline Convent High School
- Shenfield High School
- St Martin's School Brentwood
One style per school, and it is hers. We sell each style to only one girl at each school. Once it is registered to her school, no other girl there can buy it from us, which is why coming early makes such a difference.
Every year we look for Prom Ambassadors — girls in Year 11 and Year 13 who love the whole business of getting ready and want to be part of ours. Applications for 2027 are open now, and we would be delighted to hear from girls in Brentwood. Apply to be a Prom Ambassador.
Doing it in one visit
Many girls choose on the day. They come with a rough idea of what they like, try a handful of styles and leave with the dress registered to their school. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.
The 2027 collection
Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — styles you will not find in the high-street chains, and never sold twice into the same school.
Questions we are asked by Brentwood families
How long is the drive?
About thirty-nine miles, about an hour by car. The usual route is the A1023, the M25 and the A1081, then the A414 into Hemel Hempstead.
Do we need an appointment?
Yes. Appointments are free and last an hour, one-to-one with a stylist, so she has the stylist’s full attention for the whole visit.
What if she needs the dress altering?
Alterations are booked as a separate short appointment. If the dress is sent to you by courier instead, alterations are arranged locally.
Can we do everything in one trip?
Often, yes. Many girls choose on the day, and where it suits we can look at sending the dress on by secure courier — ask your stylist at the fitting. Alterations would then be arranged locally.
Further reading
- She loved the first dress she tried. Is that normal? It is, and it is often not the one she leaves with. The Psychology of Prom Dress Shopping
- What happens at the fitting? The fitting guide walks through the appointment from arrival to decision. Your Prom Fitting: What to Expect on the Day
- How do we keep the day calm? A few practical tips for mums shopping with their daughters. Mums: Tips for a Stress-Free Prom Dress Shopping Experience
Neighbouring towns
We also welcome girls from Upminster, Hornchurch, Romford and Basildon.
Book your fitting
Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.