•
241 products

Getting to us from Bedford

About thirty-five miles, just under an hour by car. The usual route is the A5141, the A421 and the M1, then the A414 into Hemel Hempstead.

Schools we work with in Bedford

If she is at one of these schools in Bedford, we would be delighted to see her:

  • Bedford Academy
  • Bedford Free School
  • Bedford Girls' School
  • Bedford Greenacre Independent School
  • Bedford Modern School
  • Biddenham International School and Sports College
  • Castle Newnham School
  • Daubeney Academy
  • Goldington Academy
  • KWS School
  • Kempston Academy
  • Lincroft Academy
  • Mark Rutherford School
  • Sharnbrook Academy
  • St Thomas More Catholic School
  • Wixams Academy
  • Wootton Academy

One style, one girl, one school. We sell each style to only one girl at each school. The moment a style is registered to her school it is closed to everyone else there — so the earlier she comes, the more she has to choose from.

Every year we look for Prom Ambassadors — girls in Year 11 and Year 13 who love the whole business of getting ready and want to be part of ours. Applications for 2027 are open now, and we would be delighted to hear from girls in Bedford. Apply to be a Prom Ambassador.

Doing it in one visit

Plenty of girls do the whole thing in a single visit. They arrive knowing roughly what they are looking for, try on a handful and choose on the day. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.

The 2027 collection

Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — dresses you will not see on the high street, and never sold twice into the same school.

What Bedford families ask us

Do we need an appointment?

Yes. Appointments are free and last an hour, one-to-one with a stylist, so she has the stylist’s full attention for the whole visit.

Is it worth coming from Bedford?

If she wants a style no other girl at her school can buy from us, yes. We sell each style to only one girl at each school, a promise very few shops make.

How long is the drive?

About thirty-five miles, just under an hour by car. The usual route is the A5141, the A421 and the M1, then the A414 into Hemel Hempstead.

Can we do everything in one trip?

Often, yes. Many girls choose on the day, and where it suits we can look at sending the dress on by secure courier — ask your stylist at the fitting. Alterations would then be arranged locally.

Further reading

Also close to Bedford

We also welcome girls from Shefford, Biggleswade, Milton Keynes and Wellingborough.

Book your fitting

Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.

Book a free fitting appointment, about thirty-five miles from Bedford, and lock in your dress before anyone else at your school can choose it.