"Your dress. Nobody else's at your school!"
Getting to us from Basildon
About forty-eight miles, a little over an hour by car. The usual route is the A127, the M25 and the A1081, then the A414 into Hemel Hempstead.
Schools we work with in Basildon
The secondary schools in Basildon whose girls we would like to hear from:
- De La Salle School
- Harris Academy Kingswood
- The James Hornsby School
One style per school, and it is hers. We sell each style to only one girl at each school. Once it is registered to her school, no other girl there can buy it from us, which is why coming early makes such a difference.
We are also looking for Prom Ambassadors for 2027: Year 11 and Year 13 girls who love getting ready as much as the night itself. Girls from Basildon are very welcome to apply. Apply to be a Prom Ambassador.
Doing it in one visit
Many girls choose on the day. They come with a rough idea of what they like, try a handful of styles and leave with the dress registered to their school. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.
The 2027 collection
Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — styles you will not find on the high street, and never sold twice into the same school.
Questions we are asked by Basildon families
What if she needs the dress altering?
Alterations are booked as a separate short appointment. If the dress is sent to you by courier instead, alterations are arranged locally.
How does the deposit work?
A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.
Can we do everything in one trip?
Often, yes. Many girls choose on the day, and where it suits we can look at sending the dress on by secure courier — ask your stylist at the fitting. Alterations would then be arranged locally.
How long is the drive?
About forty-eight miles, a little over an hour by car. The usual route is the A127, the M25 and the A1081, then the A414 into Hemel Hempstead.
Further reading
- What are girls actually choosing? We looked at what came off the rails across the season rather than what we expected to sell. Thousands of Girls Walked Into Our Shop This Year. Here’s What They Actually Chose
- How do we keep the day calm? A few practical tips for mums shopping with their daughters. Mums: Tips for a Stress-Free Prom Dress Shopping Experience
- Where did prom come from? From debutante balls to the big night. The History of the Prom
Neighbouring towns
We also welcome girls from Brentwood, Grays, Upminster and Gravesend.
Book your fitting
Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.