Prom Dresses Chelmsford

Getting to us from Chelmsford

About fifty-one miles, about an hour and a quarter by car. The usual route is the A12, the M25 and the A1081, then the A414 into Hemel Hempstead.

Schools we work with in Chelmsford

Secondary schools in Chelmsford we would love to welcome girls from:

• Chelmer Valley High School
• Chelmsford County High School for Girls
• Chelmsford Hospital School
• Great Baddow High School
• Hylands School
• King Edward VI Grammar School, Chelmsford
• Moulsham High School
• New Hall School
• St John Payne Catholic School, Chelmsford
• The Beaulieu Park School
• The Boswells School
• The Sandon School
• William de Ferrers School

One style, one girl, one school. We sell each style to only one girl at each school. The moment a style is registered to her school it is closed to everyone else there — so the earlier she comes, the more she has to choose from.

We are also looking for Prom Ambassadors for 2027: Year 11 and Year 13 girls who love getting ready as much as the night itself. Girls from Chelmsford are very welcome to apply. Apply to be a Prom Ambassador.

Doing it in one visit

Many girls choose on the day. They come with a rough idea of what they like, try a handful of styles and leave with the dress registered to their school. Where it suits, we can also look at sending the dress to you by secure courier rather than you making the journey back for it — it is worth asking your stylist about at the fitting. Alterations would then be arranged locally.

The 2027 collection

Hundreds of exclusive styles, sizes 4XS to 14W, from £199. Ball gowns, fitted and mermaid, A-line, sequin and embellished, satin and couture — styles you will not find on the high street, and never sold twice into the same school.

Questions from families in Chelmsford

How does the deposit work?

A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.

What if she needs the dress altering?

Alterations are booked as a separate short appointment. If the dress is sent to you by courier instead, alterations are arranged locally.

How long is the drive?

About fifty-one miles, about an hour and a quarter by car. The usual route is the A12, the M25 and the A1081, then the A414 into Hemel Hempstead.

Is it worth coming from Chelmsford?

If she wants a style no other girl at her school can buy from us, yes. We sell each style to only one girl at each school, a promise very few shops make.

Further reading

• She loved the first dress she tried. Is that normal? It is, and it is often not the one she leaves with. The Psychology of Prom Dress Shopping
• Why only one dress per school? The thinking behind our promise, and what it means for your daughter. Why We Only Sell One Dress Per School
• Should we buy online or in a boutique? Five things mums wish they had known before ordering online. Online vs. Boutique: 5 Things Mums Wish They’d Known

Neighbouring towns

We also welcome girls from Brentwood, Basildon, Upminster and Hornchurch.

Book your fitting

Appointments are free and last an hour, one-to-one with a stylist, at our boutique at Unit 7 Riverside, Hemel Hempstead. Sizes run from 4XS to 14W and prices start at £199. A £99 deposit holds the dress, and the balance can be spread over interest-free instalments, completed before she collects it.

Book a free fitting appointment, about fifty-one miles from Chelmsford, and lock in your dress before anyone else at your school can choose it.